Miles AS, a well-established IT consultancy in Norway, engaged Flare to provide professional event photography for their annual two-day “Miles Camp” conference in Oslo, held at Quality Hotel 33. This flagship event brings together Miles’ team and stakeholders, with a packed schedule that included more than ten workshops and over 20 presentations across three different rooms. Flare’s role was to deliver high-quality, brand-aligned photography that could support Miles’ internal and external communications, reflecting the company’s core values in a visually compelling way. The photography was intended to capture both formal sessions and informal interactions, showcasing the collaborative, inclusive, and expert atmosphere that defines the company.
Event photography for a corporate conference like Miles Camp involves unique challenges. Lighting is a particular issue in conference settings; most conference spaces have mixed or low lighting that is not designed with photography in mind. At Miles Camp, the main stage was illuminated with tungsten lighting at around 3200K, while projectors and secondary lighting emitted a much cooler light closer to 6000K. This kind of color temperature contrast can create images with inconsistent colors and shadows if not managed properly. Additionally, many conference areas use top-down lighting, which can create unflattering shadows on faces and unevenly lit spaces, demanding quick adjustments and specific positioning to capture balanced shots.
By carefully setting white balance and exposure levels, we ensured that colors appeared consistent and true to the environment. Adjusting settings to balance the warmth of the tungsten lights and the coolness of the projectors created clarity and depth in each photo without compromising the natural ambiance. This approach allowed us to create high-quality images that faithfully represented the event’s setting and atmosphere.
Miles places a high value on professional authority, warmth, and inclusivity—qualities that extend beyond their client relationships into their internal culture. Aligning with these brand values was critical to the photography approach for Miles Camp. Working closely with Miles, we reviewed their brand guidelines to ensure that the final photos would capture the essence of the organization. This meant not only understanding their visual style but also their corporate philosophy and values. Miles’ inclusive approach emphasizes servant leadership, collaboration, and employee autonomy, which we aimed to reflect in the photos through candid shots that highlighted teamwork, engagement, and genuine interactions among employees.
Given the varied schedule of activities, our approach also focused on versatility. From structured presentations to group discussions and informal networking sessions, we captured the range of interactions throughout the event. This variety of images allows Miles to showcase different facets of their corporate culture, showing not just formal presentations but also moments of casual interaction and team bonding. Our team maintained a low-profile presence, capturing images without disrupting the flow of the event and allowing participants to engage naturally.
Creating a balanced collection of photos required careful planning and adaptability. We started each session by analyzing the layout and lighting of each room, identifying the best angles and positions to capture high-quality images. For instance, positioning ourselves strategically allowed us to use existing light sources creatively rather than relying on intrusive flash. This setup minimized distraction for attendees and maintained the authenticity of the setting.
To capture the full energy and dynamism of the event, we worked with varied compositions and perspectives. By photographing from different angles—close-ups of speakers, wide shots of group discussions, and candid moments of collaboration—we developed a comprehensive visual narrative. Each image was carefully composed to ensure that it contributed to a well-rounded story of Miles Camp, avoiding repetitive shots and ensuring that each visual conveyed something unique about the event.
The completed photos were delivered with quick turnaround, which allowed Miles to share them across their platforms shortly after the event. This immediacy helped generate excitement among employees, who shared the images across internal and personal channels, increasing the company’s visibility and fostering pride within the team. Miles’ ability to quickly access and distribute high-quality images allowed them to create an engaging post-event narrative, showcasing the success of Miles Camp on social media, their website, and in presentations.
Internally, the photography helped reinforce the company’s values. The images became a visual asset that employees could connect with, enhancing their sense of belonging and pride in the company culture. Externally, the photos provided a polished yet authentic look at what working at Miles is like, supporting their employer branding efforts and helping to attract talent aligned with their values.
Miles’ feedback on the project was overwhelmingly positive. They expressed satisfaction with Flare’s approach, especially appreciating the professional and unobtrusive way in which the event was documented. Our ability to deliver images that met their brand standards and captured authentic moments was noted as a particular strength. The flexibility and commitment shown by our team to understanding and meeting Miles’ needs created a successful collaboration that exceeded their expectations. For Miles, these photos go beyond simple event documentation; they have become an important resource for internal culture building and external representation.
Key Takeaways from the Miles Camp Project
The project with Miles underscores several important aspects of corporate event photography:
Conclusion
Our collaboration with Miles AS highlights Flare’s commitment to providing high-quality, brand-aligned photography for corporate events. By understanding each client’s unique needs and translating them into authentic, engaging visuals, we help companies like Miles capture important moments that contribute to their identity and reputation. If you’re looking to enhance your brand’s visibility and create meaningful engagement through professional event photography, contact Flare to discuss how we can bring your next event to life.
