Klepp Municipality wanted to make their financial plan more understandable – not just as a document full of numbers, but as something that really shows the importance of their work. This is where Flare came in. We worked with their team to create films that tell the real stories behind the services they offer – from health and welfare to culture, children and youth.
Instead of the originally planned three films, we ended up delivering four to give an even better overall picture of how Klepp Municipality works for its residents. The result? A video series that helped them win the Framsikt Prize for best financial plan – a well-deserved recognition for their efforts.
This project was a pleasure to be a part of, and we look forward to the next collaboration!
Klepp Kommune, a scenic municipality in Norway’s Jæren region, is known for its expansive rolling fields, pristine sandy beaches, and a deep-rooted sense of community. When Klepp Kommune needed a way to effectively share their five-year economic plan with residents, they faced a tough challenge: how could they communicate complex financial strategies in a way that was both engaging and easy to understand?
That’s where Flare stepped in. With expertise in film production, we developed a comprehensive approach to translate Klepp Kommune’s economic plan into a series of impactful films. Our work didn’t just explain the plan—it brought it to life, transforming abstract concepts into visual narratives that resonated with the local community. The result? An authentic, relatable, and a visually engaging representation of Klepp Kommune’s goals and values.
Simplifying Complexity Through Video Production
Economic plans often involve dense data, technical jargon, and long-term strategies. While these elements are essential for planning, they can feel distant and overwhelming to the average resident. Klepp Kommune recognized this communication gap and sought an innovative way to make their plan relatable and engaging.
We proposed a solution that leveraged the power of film production. Instead of relying solely on written documents or presentations, we suggested using video to illustrate the plan’s core themes. Our team produced three short films, each focusing on key pillars of the municipality’s strategy: health and welfare, youth and children, and community and culture. These films were complemented by a fourth comprehensive video, which tied all elements together into a unified narrative.
This approach demonstrated how video production can bridge the gap between complex information and community understanding. Through carefully curated visuals and storytelling, we turned abstract strategies into a compelling narrative that was accessible to all.
How We Captured the Heart of Klepp Kommune
The success of this project lay in our ability to authentically capture Klepp Kommune’s vision. Over the course of seven days, our team visited more than 20 locations across the municipality. From bustling schools to tranquil health centers and public gathering spaces, we ensured that each film showcased the people and projects that embody Klepp Kommune’s values.We employed a range of filming techniques to keep the visuals engaging and dynamic:
Our team’s dedication to creating a comfortable and collaborative environment during filming was key to capturing genuine, heartfelt moments. By putting people at ease in front of the camera, we were able to create films that reflected the true spirit of Klepp Kommune.
Blending Creativity with Technical Precision
High-quality film production requires a careful balance of creativity and technical expertise. For this project, we relied on state-of-the-art equipment, including the Canon C300 MKII and Fujinon 19-90mm lens. This gear allowed us to adapt to different environments and lighting conditions without compromising on quality.
In post-production, our focus was on creating a cohesive visual and emotional experience. We used natural lighting and a warm, neutral color palette to give the films an inviting and polished look. Music played a significant role in setting the tone; we selected tracks that matched the emotional resonance of each film’s theme, enhancing the connection between the viewer and the message.
The Role of Drone Footage in Capturing Klepp’s Beauty
One standout element of this project was the use of drone footage. Aerial shots provided a bird’s-eye view of Klepp’s stunning landscapes, from its rolling fields to its serene coastline. These visuals not only added a sense of scale but also celebrated the natural beauty that defines the municipality.
Being Specific Category registered pilots allowed us to capture perspectives that are otherwise impossible, giving the films a dynamic and cinematic quality. This technique was particularly effective in reinforcing the connection between Klepp’s environment and the initiatives outlined in their economic plan.
In film production, Collaboration and Flexibility Is The Keys to Success
Collaboration was at the core of this project. From the very beginning, Klepp Kommune worked closely with our team, sharing their goals and providing valuable input that helped shape the narrative. This partnership ensured that the final films authentically represented the municipality’s values of action, care, and innovation.
Flexibility was another critical factor. As with any large-scale project, there were unexpected changes along the way, from last-minute schedule adjustments to additional filming requirements. Our team adapted seamlessly, ensuring that these changes enhanced rather than hindered the final product.
The positive feedback from Klepp Kommune highlighted the success of this collaborative approach. They emphasized how our professionalism, adaptability, and attention to detail made the experience both enjoyable and productive. For us, this was a testament to the importance of listening to our clients and aligning our work with their vision.
The Results: Films That Make a Difference
The final films achieved exactly what they were designed to do: they simplified Klepp Kommune’s economic plan and made it relatable. By focusing on real people, places, and actions, the films created an emotional connection that went beyond data and charts. They showcased the municipality’s commitment to its residents and its vision for the future.Today, these films serve as a valuable resource for Klepp Kommune. They are used in presentations, shared on social media, and featured at community events, continuing to build trust and engagement within the community. This project underscores the impact of well-crafted film production and the unique ability of video to communicate complex ideas effectively.
Why Choose Flare for Your Film Production Needs?
At Flare, we believe that every project is an opportunity to tell a story that matters. Our work with Klepp Kommune demonstrated the power of video production to engage, inspire, and connect. Through creativity, technical expertise, and a commitment to collaboration, we delivered films that not only met but exceeded expectations.If you’re looking to share your story through professional film production, Flare is here to help. Whether you need brand films, promotional videos, or compelling documentaries, we have the expertise to bring your vision to life. Contact us today to learn more about how we can help you connect with your audience in meaningful ways.
